WNBA x META QUEST ‘ W ALL DAY’ | EXPERIENTAL

The WNBA and Meta Quest teamed up to make history by transforming the NBA Store into the first-ever standalone WNBA Store.

For 24 hours, New York City fans experienced the league like never before, both in headset and in real life. Immersive courtside VR demos and games, exclusive merch drops, and appearances from icons like Sue Bird and Ellie the Elephant brought the energy of the game to the heart of Manhattan.

Amid the WNBA’s explosive cultural rise, Meta Quest delivered something fans have long deserved but never had. The event closed the gap between the league’s momentum and a retail presence worthy of its impact, bringing people closer to the culture they love.